Episode 260 – Is Your Digital Marketing Working to Convert Prospects? –– With John Lincoln

Do you know how to track the different pieces of your digital marketing strategy? Do you know which marketing tactics are nurturing prospects effectively –– and which tactics could use some tweaking?

In this episode, Matt talks to John Lincoln, CEO of Ignite Visibility, about how to turn your digital marketing strategy into a lead-converting machine. John shares his secrets for converting traffic for less, increasing landing page conversion rates by up to 30%, and getting maximum visibility with a single piece of content. 

In this episode, you will learn:  

• What two components make digital marketing cohesive and trackable 
• Which tool will tell you how many leads your content is getting
• Why setting up remarketing audiences is the future of the internet
• Four things your landing page must have for you to convert better than your competition
• How to tweak your landing page to convert traffic for less money
• How much gross revenue entrepreneurs should spend on marketing
• And more!

Tune in to learn how to fine-tune your digital marketing for higher conversions!

Resources: 

Top Advisor Marketing | John Lincoln on LinkedIn | Ignite Visibility | Ignite Visibility on YouTube  | Ignite Visibility's landing page (John recommends this format for advisors)

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