Beyond Billboards: Connecting with Consumers Out of Home

Out-of-home advertising conjures images of billboards dotting the highway, but digital enablement is not only energizing billboards, it’s altering the entire out-of-home landscape, including in-store screens, audio and signage. Leslie Lee, vice president of marketing for Vistar Media and Shelly Murphy, principal with IRI’s Media Center of Excellence, share measurable strategies for retailers and brands to connect with consumers.