![Diversity and Inclusion in Marketing and Entrepreneurship [Wil Shelton]](https://pbcdn1.podbean.com/imglogo/image-logo/9343772/thekick_podcast_v02_xjgg37_300x300.jpg){kind=logo}
Wil Shelton believes in connecting multi-cultural businesses. Today we will get some insights from Wil on what were the keys to creating an environment that would see a community built and benefiting from integrated marketing.
With a network with over 100,000 African American salons and barbershop nationwide and the ability to reach over 100 million consumers annually, Shelton feels that it's important for brands to have multicultural divisions or arms because most brands are setting up multicultural departments.
“Multi-Cultural marketing is becoming more and more an important part of the business for the hair industry," he said. "Brands are taking advantage of this and they are seeing it in their bottom line.”
► HAIRDRESSER AND SALON OWNER
► URBAN MARKETING NETWORKER
► CONNECTING BRANDS TO CULTURE
► DEVELOPING ENTREPRENEURIAL NETWORKS
Download the Thrival Plan - https://www.excitemedia.com.au/thrival-plan/
Join our Business Thrival Mastermind Group - https://www.facebook.com/groups/businessthrivalmastermind/
Visit Excite Media for website design and digital marketing services
https://www.excitemedia.com.au/
https://www.facebook.com/excitemedia
Connect with Wil Shelton online
https://www.linkedin.com/in/wil-shelton-25520b18/
https://www.wilpowerent.net/
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