The Hoban Minute - 120 | Viola Brands’ Ericka Pittman | A Cannabis Marketing Visionary
Bob and Eric sit down with the Chief Marketing Officer of Viola Brands, Ericka Pittman to discuss her illustrious career at Combs Enterprises prior to entering the cannabis space, the importance of minority-owned cannabis businesses given the disproportionate impact of drug policy on people of color in the United States, and how Viola Brands has adjusted its marketing strategy in the wake of the COVID-19 pandemic.
Hoban Law Group created The Hoban Minute to get closer to our network, highlight the many voices that make up this multifaceted global industry and provide a broader perspective on cannabis, hemp, and marijuana international markets.
Contact Hoban Law Group for all your cannabusiness legal needs.
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