Marketing for Start-Up Success

Amanda Sains is the head of marketing at Joolies Organic Medjool Dates in Venice, CA. She was part of the brand launch at the trade show Natural Products Expo West in 2019 with only packaging prototypes and a stand-out booth design. Now, about a year and a half later this July, the brand is distributed nationally in over 1,500 doors with many different products including Dates and Date Syrups and flavors. Join Amanda as she discusses brand management and her experiences in launching a brand.

About Karen's guest:

Amanda Sains is the Head of Marketing at Joolies Organic Medjool Dates, an organic snack that's changing the date-ing game as we know it, based in sunny Venice, CA.
 
Amanda took part in the launch of the Joolies brand at the trade show Natural Products Expo West in 2019 with only packaging prototypes and a stand-out booth design. Now, about a year and a half later this July, Joolies is distributed nationally in over 1,500 doors with many different products including Dates and Date Syrups and flavors. 
 
Prior to Joolies, Amanda worked as the director of marketing and business development at B’more Organic. She received her B.S. in Journalism and her M.S. IMC from WVU.

 

WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.