Every company has its foundational myth. From the beginning, it becomes the basis of the company’s culture, its marketing, and really its DNA. The same is true for nations. And perhaps not surprisingly no nation has done a better job of that mythology than the United States.
From the ideas of manifest destiny to John Winthrop's shining city on the hill, from freedom and equality to American exceptionalism, these stories are not only foundational for Americans, but they run in the American bloodstream.
So what happens when it’s discovered that the myth and reality don’t match up? That the emperor has no clothes.
Ultimately, the myth is exposed, the wheels come off, the anger spreads, first internally and then outside and the enterprise usually collapses or morphs.
Arguably that’s what we’ve been living through today. The exposure and crumbling of the American myth. It explains the populist anger that brought Trump to power, as well as the anger on the other side that has fueled Black Lives Matter. When the myth is stripped bare, the company or the nation must be reinvested or die.