C-Suite Conversations: Strategies for Succeeding in the Age of Permissible Marketing

This episode of IRI’s C-Suite Conversations features Scott Howe, CEO LiveRamp, an IRI partner. LiveRamp is a behind-the-scenes company in CPG committed to building and nurturing the most trusted offline and digital identity resolution technologies. Howe talks with Nishat Mehta, chief product officer and president of the IRI Media Center of Excellence, about connecting with shoppers in an online world, new restrictions on how we collect and use data, the power of collaboration and more.