John Boyle And Darren Talk About The Use Of Weasel Words In Business And Marketing

John Boyle is the Director of Mojo Logic. Here, he discusses with Darren some of the weasel words that have infiltrated business and marketing and how their use decreases the clarity and purpose of the communication. Collaboration, authenticity and more are all discussed and he shares the steps we need to take to make our communications more focused and powerful.

https://www.trinityp3.com/2019/06/weasel-words-in-business-marketing/