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Managing Marketing

Managing Marketing

Business:Marketing

John Oldfield And Darren Discuss The Profession Of Advertising And Management Consulting

John Oldfield And Darren Discuss The Profession Of Advertising And Management Consulting

2018-04-24
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John Oldfield is the Ambassador for Worldwide Partners, a global network of independent agencies. He was also the Membership Director for the IPA in the UK. Here he discusses with Darren the difference between a trade and a profession and how the IPA is providing a professional accreditation program for advertising professionals globally as a Chartered Profession. They also compare advertising and management consulting identifying some key differences.

https://www.trinityp3.com/2018/08/profession-of-advertising-compared-to-management-consultants/

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