Debra Giampoli And Darren Discuss Bad Pitch Practice And Better Ways Of Working With Agencies

Debra Giampoli, Director, Global Strategic Agency Relations at Mondelez International, does not think the creative shoot-out is ideal for selecting an agency. She and Darren discuss the limitation of the creative pitch and then explore a new way of engaging with agencies that are being piloted by Mondelez International.

https://www.trinityp3.com/2016/06/working-with-agencies/