Gil Snir and Darren Talk About Programmatic Media Buying And Its Impact On Advertising
Gil Snir, Chief Marketing Officer at Benchmarking talks about the opportunities, considerations and challenges of programmatic media buying with Darren and they explore what marketers and advertisers should do when considering adding programmatic buying to their media strategy.
https://www.trinityp3.com/2016/06/programmatic-media-buying-opportunities/
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