Shawn Callahan And Darren Discuss Storytelling And Where Marketers Go Wrong

Shawn Callahan, the founder of Anecdote, discusses storytelling with Darren and how it is applied to business, marketing and advertising. Shawn shares some of his observations on where marketers and their agencies often get the storytelling concept wrong and questions the merits of story-doing, the latest trend in the advertising industry.

https://www.trinityp3.com/2015/07/storytelling-in-business-and-marketing/