An idea that is based on truthful insight will naturally resonate and be loved,
and storytelling is the key to bringing this to light.
Donn shares an anecdote of designing a farming implement,
and how the project team crafted a story to bring forward a missing but crucial insight that would alter the entire design.
#STUCKdesign #STUCKinDesign #STUCKedu #podcast #MakeThingsPoepleLove #MTPL #lovable #consultancy #insight #truth
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