Ep 7: How Do You Know If Your Facebook Ads Are Worth It?

Rick has some technical issues in this episode of Crowdfunding Nerds, while Andrew and Sean discuss how to measure the success of Facebook ads for Kickstarter. 

Episode 7
00:02:14 - How To Know If Your Facebook Ads Are Effective 
00:06:55 - What Is A Lead?
00:10:22 - How To Measure Facebook Ad Leads During A Kickstarter Campaign
00:13:29 - Why You Should Not Use Facebook "Lead Ads"
00:15:45 - Benchmarks Of Effective Leads
00:24:29 - Post-Campaign Metrics Of Success
00:27:30 - Do The Math
00:31:30 - Opportunity Cost
00:32:48 - Break-Even Is Good
00:34:00 - The Kickstarter Snowball Effect 
00:37:59 - Kickstarter Pre-Landing Page Conversion Rate

Kingdom Rush On Gamefound - https://gamefound.com/projects/draft/lsay0az391y5ugx0c17q2exj7te?project=kingdom-rush-elemental-uprising&creator=Lucky-Duck-Games#/

Fallen Land - https://www.kickstarter.com/projects/1086556541/fallen-land-2nd-edition-big-box-and-descendants-expansion?ref=727rl1&token=e7dc8e7d

Cryptid Cafe - https://www.kickstarter.com/projects/squatchygames/cryptid-cafe?ref=3hxmi5

Kickstarter Referal Metrics Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/

Verge Games A Christmas Carol Adventure - https://vergegames.backerkit.com/hosted_preorders

How To Craft Your Kickstarter Offer -https://crowdfundingnerds.com/episode3/

Board Game Design Starter Kit - https://www.kickstarter.com/projects/gabebarrett/board-game-design-starter-kit?ref=discovery&term=Board%20Game%20Design%20Starter%20Kit%20