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Security Awareness Insider

Security Awareness Insider

Technology

Storytelling - Awareness mit Geschichten

Storytelling - Awareness mit Geschichten

2021-01-27
Download

Gute Geschichten faszinieren. Sie haben die Kraft, komplexe oder unbequeme Botschaften spannend zu vermitteln. Innerhalb einer Security Awareness-Kampagne kann Geschichten erzählen bzw. Storytelling langfristig die Aufmerksamkeit der Zielgruppe gewinnen und maximieren. Die Storytelling-Expertin, Petra Sammer, erzählt Marcus und Katja. wie das genau geht und was eine gute Geschichte ausmacht.

Auf der Webseite von Petra Sammer findet ihr weitere Infos und ihre Bücher rund um Storytelling: https://www.petrasammer.com

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