What research problems can analytics help you to solve? How can you avoid biasing quantitative data? And, is there any reason to return to moderated in-person testing when COVID-19 is over? Luke Hay shares with us his perspectives on those questions.
Luke is the User Research Director at Fresh Egg, in Brighton (UK). He also consults privately. As someone with a keen appreciation for analytics in UX research, Luke provides highly regarded training on the subject. He’s even written a book about it, “Researching UX: Analytics”, that was published in 2017. Luke’s mission is to help UXers to make a significant and measurable impact through their work.
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Check Luke out here:
Website: http://www.lukehay.co.uk/
Twitter: https://twitter.com/hayluke
LinkedIn: https://www.linkedin.com/in/hayluke/
Medium: https://medium.com/@hayluke
Researching UX: Analytics
Learn more at: http://www.lukehay.co.uk/the-book/
Available for purchase from:
- Sitepoint - https://bit.ly/3mZ5vye
- Amazon - https://amzn.to/3gyv86t
- O’Reilly - https://bit.ly/2LpfgIf
- The Telegraph - https://bit.ly/3n4wxEu
Related organisations:
- Fresh Egg: https://www.freshegg.co.uk/
- UX Brighton: https://uxbri.org/2021/
- UX Camp Brighton: https://www.uxcampbrighton.org/
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Host: Brendan Jarvis
https://www.linkedin.com/in/brendanjarvis/