Today I have Cameron Huddleston, an award-winning journalist with nearly 20 years of experience writing about personal finance. Cameron’s work has been featured in such publications as Forbes, Kiplinger, and the Chicago Tribune. Cameron is also a recent author of the book: “Mom and Dad, We Need to Talk - How To Have Essential Conversations With Your Parents About Their Finances”.
During the show today, Cameron touches on some of the new challenges faced by financial professionals in light of the pandemic. We’ll also discuss some myths about using media to boost your personal brand. Cameron also shares some strategies and tools that financial professionals can use such as HARO (Help a Reporter Out) to become a reliable successful source to the media in your industry. Finally, Cameron shares her own story as an example of ‘personal stories’ can be used to enhance your brand.
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