The Two Marketeers celebrate 'storydoing' (finally, someone has coined this term!) and applaud brands who are storydoing rather storytelling at a time when brand values matter more than ever.
For reference:
Landor, "Story telling becomes story doing"
Ad Age, "BUDWEISER TO SKIP SUPER BOWL FOR THE FIRST TIME IN 37 YEARS"
Inc., "Forget Storytelling, Try Storydoing"
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