S02E03 - Evangelizing the Importance of Localization in the Enterprise

In this episode of the Translation Company Talk podcast, I had the pleasure of interviewing Aïssé Gryga, Product Content and Localization Manager at UKG. We cover the topic of evangelizing the importance of localization in the enterprise. Educating our business partners in the enterprise about localization has been an ongoing challenge for many localization managers and it continues to remain in one form or another.

Aïssé addresses issues such as lack of awareness about localization which has resulted in localization taking a back seat at the C level decision making processes. She also talks about how it seems to be a trend not just with localization but also affecting other knowledge based services such as content development. We also discuss how localization is misunderstood and often confused with translation which is a major part of localization.

I found this conversation particularly interesting and engaging because we talk about a real world issue and I believe that as an industry we can do better to raise awareness about what we do. I have often heard that our conferences and events are great venues to communicate, but we end up talking  each other instead of the people that must know about what we and that must change. Do not miss this episode if you are a localization manager and you have run into problem of lack of awareness about your work.

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