Ep 27: How to Make Selling Easier

The best way to determine product/market fit is by doing market research and asking questions.  There is nothing worse than pouring your heart and soul into building a service or product and then no one buying it. 

Remember: "The one who knows their customer best wins"

You do market research by interviewing prospective buyers and gathering valuable information. 

How to find people to interview

1. Talk to current or past customers (if applicable)
2. Use prospects list
3. Referrals
4. 3 part networks 

How do you get people to talk to you?

1. Incentives (like Starbucks gift cards)
2. Make sure you are not sales-y
3. Make it easy to organize
4. Set a target for yourself.  I suggest 50-100 people!

What questions do you ask?

1. Title & Role
2. Company Information
3. Goals
4. Challenges
5. How do you learn/search?
6. Shopping preferences
7. Ask WHY
8. Etc..

Remember to follow up with a thank you or even a gift...

Ready for growth marketing? Let's talk. I am a Marketing Growth Strategist and virtual Chief Marketing Officer. I love helping entrepreneurs grow and scale their businesses. Let's schedule your free 30 min discovery call where I'll share tangible, tactical advice on how you can create or improve your sales-focused marketing strategy. Book Now.