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Tech Marketing Trends

Tech Marketing Trends

Business:Marketing

ROI-Driven Marketing – Mike Krass

ROI-Driven Marketing – Mike Krass

2021-02-24
Download

In this podcast episode, Mike Krass, founder and CEO of MKG Marketing shares his thoughts about the most common misconceptions when it comes to getting ROI in B2B marketing and how you can succeed with ROI-Driven Marketing at your company.

 

If you want to know more or get in touch with Mike, you find more information in the links below:
https://www.linkedin.com/in/mikekrass
https://mkgmarketinginc.com/contact/

view more

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