Heather Daenitz, founder and podcaster, Craft & Cluster, Orcutt, California

How we talk and think about wine — and who makes it — is a subject that Heather Daenitz thinks about a lot. She is the founder of Craft & Cluster, a photography and social media consulting business located in Santa Barbara County. Heather worked for 10 years in the wine industry doing everything from tech-y jobs like compliance and pest management to working harvest, pouring in the tasting room, to managing social media accounts. Today, she has her own business helping wineries tell their story through photography and social media, as well as a blog and podcast about wine marketing called The Craft and Cluster Podcast.

Website: craftandcluster.com

Podcast: craftandcluster.com/podcast

Instagram: @craftandcluster