Ep 12: A First-Hand Organic Kickstarter Pre-Marketing Case Study

Andrew Lowen discusses his pre-Kickstarter marketing campaign for Deliverance, and how he used organic marketing to build his community. 

Episode 12
00:01:00 - Amazon's Build It
00:03:54 - Big Tech Vs Australia
00:05:42 - The Blogs You Must Read Before Going To Kickstarter
00:12:25 - What Was The First Thing You Did Online To Promote Deliverance?
00:16:20 - Organic Marketing Tips
00:19:05 - What Did You Learn About Prototypes When Making Deliverance?
00:24:32 - How Does Extensive Playtesting Impact Marketing?
00:27:40 - What Would You Do If You Started At The Beginning Again?
00:31:40 - How To Do Email Marketing If You Don't Have Much To Share
00:37:40 - How Did You Measure Success In Organic Marketing?

Amazon's Build It Crowdfunding Start-up - https://www.aboutamazon.com/news/devices/introducing-build-it

Changes to Sharing and Viewing News on Facebook in Australia -
https://about.fb.com/news/2021/02/changes-to-sharing-and-viewing-news-on-facebook-in-australia/

BGG Board Game Design Forum - https://boardgamegeek.com/forum/26/bgg/board-game-design

Jamey Stegmaier' Kickstarter Articles - https://stonemaiergames.com/kickstarter/

Jamey's Article About Us - https://stonemaiergames.com/2-things-to-know-today-about-kickstarter/

James Mathe's Kickstarter Advice - http://www.jamesmathe.com/category/kickstarter/

John Wrot's Kickstarter Advice - https://www.gatekeepergaming.com/kickstarter-advice-columns/

How To Create A Facebook Group For Your Board Game - https://crowdfundingnerds.com/board-game-facebook-group-guide/

The Game Crafter's Convention Sponsorships - https://help.thegamecrafter.com/article/116-events 

Viticulture Board Game - https://boardgamegeek.com/boardgame/128621/viticulture