Society & Culture
How Two Badass Moms Take the GuessWork out of Pre and Postnatal Vitamins and Why You Need Them
Tori Thain Gioia, Co-Founder and Co-CEO, was moved to launch Perelel alongside co-founders Dr. Banafsheh Bayati and Alex Taylor in 2019 when she learned that her daughter would be born with a cleft lip. She turned to her OB, Dr. Bayati, who found the defect was associated with a folic-acid deficiency early in her pregnancy that was not addressed with her one-size-fits-all prenatal vitamin. Tori uncovered an array of additional issues that can arise from relying on a generic prenatal vitamin and with her co-founder Alex Taylor and Dr. Bayati created Perelel to address this important category that had been previously overlooked. Prior to launching Perelel, Tori held roles in finance, strategy and investing at Olive & June, Honest Co., Carbon38, Crestview Partners and Lazard.
Alex Taylor, Co-Founder and Co-CEO, is a brand executive and has been a part of building consumer-beloved brands such as Free People and Clique Media’s Who What Wear, Byrdie, and MyDomaine. She first grew intimately aware of the lack of transparency and education available in the prenatal-vitamin market when she was pregnant with her first child and began customizing a prenatal regimen herself. Alongside her co-founders Victoria “Tori” Thain Gain and Dr. Banafsheh Bayati, they worked to create a new solution for parents that offered more than just a one-size-fits-all approach, to deliver appropriate doses of nutrients at the time they are needed most at each stage of pregnancy. Previously, Alex has served as president and executive editor-in-chief for Clique Media and has held in roles at Vogue, Rogers & Cowan, L'Oréal, Google and URBN’s Free People.
Alex and Tori join Kristen Hall, COO of Mother Honestly, to share how vital the right nutrients are to support women in their motherhood journey and the community they have built. Be sure to check out this great company for yourself and follow their journey @perelelhealth
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