This week on the podcast we discuss women falling for the 'wellness industry' and ask if we're to blame as marketers? Aleesha schools Jade on teen TikTok influencer Charli and Dixie D'Amelio and we chat about how brands can use influencers to maximise their reach. Our brand feature this week is Canva.
Links:
- https://www.nytimes.com/2019/06/08/opinion/sunday/women-dieting-wellness.html
- https://www.tubefilter.com/2021/02/17/charli-damelio-tiktok-dunkin-donuts-second-signature-drink/
- https://podcasts.apple.com/au/podcast/views-with-david-dobrik-jason-nash/id1236778275?i=1000510548709
- https://www.cnbc.com/2020/01/09/canva-how-melanie-perkins-built-a-3point2-billion-dollar-design-start-up.html
- https://www.growthmanifesto.com/canva-growth-study
- https://www.canva.com/newsroom/news/women-in-tech/
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