Jane Clarke, CIMM's (Coalition for Innovative Media Measurement) CEO and Managing Director, joins Cross Screen Media CEO Michael Beach to shares her thoughts on the building blocks of cross-media measurement and how the emergence of first-party data is affecting media measurement in our latest Screen Wars Thought Leader Interview.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
Create your
podcast in
minutes
It is Free