Kevin Allocca is "Head of Culture and Trends" at YouTube. He's been there for 8 years. So he knows how videos go viral. But more than that, Kevin knows the economics of entertainment. He told me how to get a message out (because no one reads books anymore. It's easier to get hits online than hits on Kindle.) So what's the first step? "You gotta start making something," he said. "Especially when you’re trying to establish what your voice is, what your perspective is... these things need to be sort of incubated in a way."
Show Notes:
Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching by Kevin Allocca
Kevin’s TED talk “Why videos go viral”
Ylvs’s videos: “What Does the Fox Say” and “What’s the Meaning of Stonehenge”
GANGUM STYLE
David after Dentist
Charlie bit my finger
The making of GANGUM STYLE
The Star Wars Kid
Chocolate Rain with Tay Zonday
My interview with Erika Ender (songwriter of Despacito, which has 4+ billion views on YouTube)
"Lazy Sunday" by Adam Samberg (an SNL Original short)
Bo Burnham & Amanda Sings (people who started on YouTube and then made it into career)
Ze Frank (created the video unit at BuzzFeed)
"Friday" by Rebecca Black
Tosh.O https://www.youtube.com/watch?v=dYJCulUgtmg
I write about all my podcasts. Check out the full post and learn what I learned at jamesaltucher.com/podcast.
Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts:
iTunes
Stitcher
iHeart Radio
Spotify
Youtube
Follow me on Social Media:
Youtube
Mastering Mastery: Unraveling Learning with Scott Young
How to Live the Constitution: AJ Jacobs' Ultimate Guide to America's Founding Document
Living By the Books | AJ Jacobs on Writing Methods
Mastering the Art of the Interview | Polina Pompliano Returns!
Tim Ferriss: 10 Years Later...
Scott Galloway's Ultimate Guide to Financial Well-Being: The Algebra of Wealth
The Secret to Longevity: David Sinclair's Revolutionary Anti-Aging Insights
James and Tim Solve the Student Loan Debt Crisis and Make a Billion Dollars
How to Use AI to Make a Graphic Novel and a Porn Business
The Next Billion-Dollar Bitcoin Idea: Inscriptions and Ordinals
Tupac and Me
Nassim Taleb | Why You Should Embrace Uncertainty
How to be the most interesting writer in Fiction | Amor Towles
Discovering Love, Life, and Laughter at 103: Dr. Gladys McGarey's Guide to Thriving Through Adventure and Compassion Across a Century
Preparing for Impact | Ryan Estis
James Goes to Jail, and then… | James Brandolino Part 2
The Diary of a Fraudster | James Brandolino Part 1
From Combat to Clarity: A Blueprint for Transformation | Wylie McGraw
The Ultimate Biohacking Guide for Optimal Health | Dave Asprey
How to boost Your Productivity Using Deliberate Slowness | Cal Newport
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour