Ever wonder how to kill a bad habit or start a good one? How to stop eating ice cream at 11 pm or smoking or procrastinating? How to exercise every day, without fail?
Pulitzer Prize-winning journalist and bestselling author of The Power of Habit, Charles Duhigg, did too. But he went beyond wondering and spent a few years researching the science behind habits. What he discovered was pretty mind-blowing.
Not only is there a huge amount of mythology and misinformation around these hidden routines, but the people who understand the real psychology of habit formation are using it not just to change their own behavior, but to "influence" the buying decisions of hundreds of millions of consumers. Including you.
In this episode of Good Life Project, Duhigg reveals how one of the biggest retailers in the world, Target, uses habit analysis to figure out which customers are pregnant and leverages that information to cultivate new buying habits. But that's just the tip of the iceberg.
He shares how to tap the neuroscience of habit to create your own positive behaviors (hint: chocolate after exercise may not be such a bad thing). He reveals why old habits never really die and what to do about it.
Duhigg takes us behind the scenes of major corporations and shows how to use the science of habit to transform a failing business into a success story in ways you'd never suspect. And he shares how these ideas can be tapped to create larger shifts in cultures and societies for good or, if misused, not-so-good.
[We first aired this conversation in July 2012. I'm so excited to share this "Best Of" episode with you now as we head into the year to come to think about the habits we want to create].
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ShipStation: Manage and ship your orders. FREE for 30 days, plus a bonus. Visit ShipStation.com, click on the microphone at the top of the homepage and type in GOODLIFE.Health IQ: The insurance company that uses science & data to secure lower rates on life insurance for health conscious people like runners, cyclists, strength trainers, vegans, and more. To see if you qualify, get your free quote today at healthiq.com/goodlife. Videoblocks: Go to videoblocks.com/goodlife to get all the stock video, audio, and images you can imagine for just $149.How to Break Out of Struggle Mode | Minaa B.
How to Belong (it’s not what you think) | Sebene Selassie
Dr. Brené Brown | What If You Dared to Be You? [Best of]
How to Live For Yourself, Not Others | Vijay Gupta
The Science of Sexual Desire (and how to change it) | Nicole Prause
How Other People Shape Your Success | Mesmin Destin
Finding Your Unique Voice | Elizabeth Gilbert, Morgan Harper Nichols & Lisa Congdon
How to Craft a Life Worth Living | Matthew Croasmun
Finding Hope & Listening to Intuition | Steph Catudal
How to Lighten Your Life | Light Watkins
Debbie Millman | How to Design a Life [Best of]
How to Craft a Multi-Passion Career Path | Jason Mendelson
How to Reclaim Your Power | Kemi Nekvapil
How Awe Can Change Your Life | Dacher Keltner
The Eye-opening Science of Spirituality | Dr. Anna Yusim
The Surprising Link Between Metabolism & Mental Illness | Dr. Chris Palmer
How to Break Free From Burnout & Reclaim Ease | Summer Series Pt.4
How to Create Life-changing Friendship Circles | Dr. Joy Harden Bradford
How to Navigate Criticism | Summer Series Pt.3
Bessel van der Kolk, MD | The Body Keeps the Score [Best of]
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