Ever wonder how to kill a bad habit or start a good one? How to stop eating ice cream at 11 pm or smoking or procrastinating? How to exercise every day, without fail?
Pulitzer Prize-winning journalist and bestselling author of The Power of Habit, Charles Duhigg, did too. But he went beyond wondering and spent a few years researching the science behind habits. What he discovered was pretty mind-blowing.
Not only is there a huge amount of mythology and misinformation around these hidden routines, but the people who understand the real psychology of habit formation are using it not just to change their own behavior, but to "influence" the buying decisions of hundreds of millions of consumers. Including you.
In this episode of Good Life Project, Duhigg reveals how one of the biggest retailers in the world, Target, uses habit analysis to figure out which customers are pregnant and leverages that information to cultivate new buying habits. But that's just the tip of the iceberg.
He shares how to tap the neuroscience of habit to create your own positive behaviors (hint: chocolate after exercise may not be such a bad thing). He reveals why old habits never really die and what to do about it.
Duhigg takes us behind the scenes of major corporations and shows how to use the science of habit to transform a failing business into a success story in ways you'd never suspect. And he shares how these ideas can be tapped to create larger shifts in cultures and societies for good or, if misused, not-so-good.
[We first aired this conversation in July 2012. I'm so excited to share this "Best Of" episode with you now as we head into the year to come to think about the habits we want to create].
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ShipStation: Manage and ship your orders. FREE for 30 days, plus a bonus. Visit ShipStation.com, click on the microphone at the top of the homepage and type in GOODLIFE.Health IQ: The insurance company that uses science & data to secure lower rates on life insurance for health conscious people like runners, cyclists, strength trainers, vegans, and more. To see if you qualify, get your free quote today at healthiq.com/goodlife. Videoblocks: Go to videoblocks.com/goodlife to get all the stock video, audio, and images you can imagine for just $149.The Science of Memory & How to Keep It | Charan Ranganath
How to Connect Quickly & Deeply With Anyone | Charles Duhigg
How to Hack Your Blood Sugar & Feel Amazing | Jessie Inchauspé
How to Feel Like You Matter | Isaac Prilleltensky
How to Make "Life-changing" Friendships (and why they matter) | Rhaina Cohen
How to Open Hearts & Change Minds | Blair Imani
How to Get the Sleep You Need (a Scientific Approach) | Chris Winter, MD
How to Bring More Pleasure into Life (and Sex) | Emily Nagoski
January Jumpstart | On Belonging
How to Reset Your Stress Response and Rewire Your Brain for Resilience with Harvard Expert Dr. Aditi Nerurkar
January Jumpstart | On Movement
A More Joyful & Less Regret-filled Way to Live | Leo Babauta
January Jumpstart | On Exquisite Attention
How Mindfulness Turned Down the Noise in My Head | Plus a Bonus Guided Mediation
How to Make Change Your Ally | Brad Stulberg
January Jumpstart | On Purpose & Meaning
How to Do Big Things in 2024 | 8-part Framework
Atomic Habits | How to Build Good Habits & Break Bad Ones with James Clear
January Jumpstart | On Passion
Year-End Reflection Part 4 | Our Contribution Bucket
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