Kurt Elster appeared on the show two years ago when it was just getting started. In Episode 8, Kurt shared how he was building a business as an e-commerce developer on Shopify. Now, two years later, Kurt is known as the “Shopify guy”. He’s tapped into a niche and content marketing in such a way that his business has vaulted to the next level, and Kurt has since worked with big-name clients like Penn & Teller and Jay Leno.
As is so often true, success and profit come from simplifying down and doing a few things really well, rather than trying to do everything for everyone. On today’s episode, Kurt is going to update us on how you can specialize in a niche to find the right kind of clients that will help you build your brand and your business.
https://freelancetransformation.com/episode132
180: What Have I Done???
179: Find Clients by Connecting the Dots | Josiah Mory
178: Build an Agency Your Way | Mike Arnesen
177: Minimalist Marketing | Kyla Roma
176: Keep Yourself, Your Clients & Team Accountable | Edmund Zaloga
175: 6 Figures Through Relationships & Hard Work | RJ McCollam
174: What Companies Look For | Nathan Allotey
173: Build Relationships & Win Clients | Kirk Williams
172: What Is Your Contract Missing | Abbey Woodcock
171: Be Clear on Who You Target | Lianna Patch
170: VA to Agency Owner in 3.5 Years | Emily Hirsh
169: Breaking Out of Banking to Become a Coach | Merideth Bisiker
168: Book $156K in Client Work from Upwork | Tom Casano
167: Help Clients in a Cool Niche | Sophie Bujold
166: Content Marketing Right | Devesh Khanal
165: Backdoors to Find Clients | James Johnson
164: Scale Up w/o Burning Out | Breanne Dyck
163: Consult for Corporate Clients | Henrik Becker
162: Freelance with a Purpose | Kevin Monroe
161: Focus on a Vertical to Win Clients | Brian Downard
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