Our guest today will be the first to tell you that you don’t need to use a super expensive sales funnel to attract clients to your business. Consistent action will win clients every time. Kirk Williams, owner of Zato Marketing, is a paid search marketer who started his career on Twitter. But his online presence on Twitter and through online forums helped him generate leads and a client pool he actually likes to work with.
On this episode, Kirk is breaking down his client acquisition strategy. His approach might surprise you. He wasn’t always at the top of his game. He shares what it was like to learn how to run a business from scratch, and the mistakes he made will change the way you look at running a business. At best, it might even inspire you to change the way you approach social media marketing.
https://freelancetransformation.com/episode173
180: What Have I Done???
179: Find Clients by Connecting the Dots | Josiah Mory
178: Build an Agency Your Way | Mike Arnesen
177: Minimalist Marketing | Kyla Roma
176: Keep Yourself, Your Clients & Team Accountable | Edmund Zaloga
175: 6 Figures Through Relationships & Hard Work | RJ McCollam
174: What Companies Look For | Nathan Allotey
172: What Is Your Contract Missing | Abbey Woodcock
171: Be Clear on Who You Target | Lianna Patch
170: VA to Agency Owner in 3.5 Years | Emily Hirsh
169: Breaking Out of Banking to Become a Coach | Merideth Bisiker
168: Book $156K in Client Work from Upwork | Tom Casano
167: Help Clients in a Cool Niche | Sophie Bujold
166: Content Marketing Right | Devesh Khanal
165: Backdoors to Find Clients | James Johnson
164: Scale Up w/o Burning Out | Breanne Dyck
163: Consult for Corporate Clients | Henrik Becker
162: Freelance with a Purpose | Kevin Monroe
161: Focus on a Vertical to Win Clients | Brian Downard
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