When people come to you to buy something they aren’t trying to fulfill a basic need. They may come to you with what sounds like something basic, but it’s your job to find and understand the deeper need they are seeking. For example, when I was in the photography industry people weren’t just looking for a picture. They were looking for a magical moment. Maybe it’s a mother looking at those photos after the children have gone off to college. Perhaps it’s a couple looking to preserve the moment they said “I do”. No matter what your industry, you need to find that deeper need because chances are even the client won’t know what it is.
On this episode of the Creative Warriors podcast we are joined by a master of the luxury industry: Isaac Mostovicz. Isaac found success by mastering the diamond industry. He took his product deeper than anyone else had done before, and really analyzed the end consumer.
Download this episode now to see how you can start not only fulfilling, but exceeding, people’s expectation to put you on the top of your industry.
THE WARRIOR INSIDE
“Don’t try to show off, just try to understand.” -Isaac Mostovicz
Highlights - What we need at the moment can change in our life. Luxury is not about what it is, it’s about what it does. Transformation has to come from a luxurious experience. You can overspend with time and energy, not just money. Luxury selling is about closing a gap, not tricking people. A dead-end means there’s something in your perception holding you back. Speak to a deeper need when you are marketing. Find the needs that people don’t know how to ask for. The greatest act of generosity is taking the time to understand someone’s deeper need. Expense is a reward for the luxurious experience you create. Guest Contact - Isaac’s Website Isaac’s Twitter Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn920: Coaching Break – The Most Important End-of-Year Metric
919: Heidi Gardner – Transform Your Business with Smarter Collaboration
918: Coaching Break – What Does The World Need Next?
917: Jane Frankel – Intentional Thinking for Lasting Success
916: John Bates – Being TED-Worthy: Insights from a Communication Expert
915: Tom Morgan – What Nobody Tells You About Midlife
914: Coaching Break – The Power of Curiosity Marketing
913: Grant Muller – Top Of Heart: Human Connection in Business
912: Coaching Break – Inside Secrets of the Luxury Market
911: Liz Long – Navigating Shitstorms: Resilience for Business Owners
910: Coaching Break – You Have To Have Hope
909: Jud Brewer – Get Rid of Unwanted Habits
908: Brad Pedersen – 10 Business Lessons Learned from Timeless Toys
907: Coaching Break – How To Stand Out and Be Memorable
906: Marie-Hélène Pelletier – Building Your Resilience Plan
905: Coaching Break – A Simple Solution for Two Common Experiences
904: Kristina Paider – Live Life Like a Movie: The Hollywood Approach
903: Ben Guttman – Keep it Simple: Clear Messages in Marketing
902: Coaching Break - How To Make The Best Decisions to Invest in Your Business
901: Jay Baer – Time Matters: Speed as a Competitive Advantage
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