Something that has always fascinated me is brand storytelling. Many large businesses are straight to the point and matter of fact about their products and services. It makes them feel cold and like a machine, just looking to get in and get out with my money as quickly as possible. On the opposite end, small businesses can be so full of passion and love for every little detail about their business they can overwhelm the customer.
Like anything in life, there’s a balance you need to find when you tell your customers your story. In the end, it doesn’t matter what you say - it just matters how you are perceived. You need to take the time to know the rules of branding, storytelling, making on impact. You need to know it so well, you can forget about them. When that happens you’re able to tap into your creative side, and be able to break them accordingly with how you see fit to help serve your brand. The rules and analytics are all their as a guide, but if you follow them all directly you’re just going to end up looking like everyone else.
To dive further into this, I brought on a master puzzle maker in the world of business: Ulli Appelbaum. Ulli has vast expertise in marketing and brand strategy. His international experience in coming up with fresh perspectives to position a brand, product or company as well as in innovation has helped companies, large and small, go from zero to success, without breaking the bank.
Ulli’s unique way of approaching business problems and helping businesses strategize has developed into a technique he calls Positioning-Roulette. Ulli’s system of flashcards helps executives and teams overcome their mental barriers and see their company in a different light, uncovering fresh and actionable insights that trigger action, identify innovative ideas to stimulate brand growth and inspire fresh perspectives on businesses and categories.
So download this episode today to learn how you too can balance both your right and left brain, so make your company stand out from the crowd.
WARRIOR OF SELF LOVE
“There is a logic behind creativity.” - Ulli Appelbaum
My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available!
Highlights - When developing a strategy, you have to put on your pants then your shoes. Analyze data by looking at it from different angles and perspectives. Know the rules so well you can let them go. That’s when creativity can come out. Create a feedback loop in your business. Large companies usually focus too much on their product. Entrepreneurs tend to be so passionate they give their consumer too much information. Pricing creates perception. Be aware of what’s unfolding before you.Guest Contact -
Ulli’s Website Ulli's Twitter Ulli's Generous Giveaway Mentions- 17hats Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn800: Coaching Break – 8 Lessons from 800 Episodes in 8 Years
799: Eleanor Beaton – The Case for Non-Revenue-Centered Business
798: Coaching Break – Be an Independent Thinker, Not an Independent Doer
797: Tara Nolan – Retirement for the Self-Employed
796: Demir Bentley – Productivity in a Humane Way
795: Coaching Break – Dealing with Discounts
794: Tony Martignetti – Journey to a Fulfilled Life
793: Coaching Break – Tune Into Your Abundance
792: Susie deVille – Innovate & Create for Entrepreneurial Success
791: Coaching Break – A Half Year Check-Point
790: Karen Grill – The Positive Side of Persuasion
789: Coaching Break – You Need an Action Plan, Not a Business Model
788: Jason Drees – How to Do the Impossible
787: Coaching Break – Shift Into Your Real Possibility
786: Rob and Kennedy – Become an Email Marketing Hero
785: Coaching Break – From Mediocrity to Substance
784: Dwayna Williams and Donna Morris – Mompreneur Power
783: AJ Harper – Write a Book that Changes Lives (Including Your Own!)
782: Coaching Break – Dealing with Demands and Being At Your Best
781: Jen Nash – Tiny Connections, Big Outcomes
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