Today, I'm joined by Susie Moore, a Life Coach advice columnist for several of the world's largest media outlets. Susie has been obsessed with mastering the confidence game since her childhood. The one thing she knows is that having self-confidence is learned. She has made giving others self-confidence and the ability to lead an approval-free life. She is the author of multiple books, including her most recent Stop Checking Your Lights. Susie utilized her PR so well that she was noticed and picked up by traditional publishers.
"I feel like being an author and being in the media are two of the best things you can do for your business. Becoming an author is a natural extension of being in the media; they go hand in hand so well if you're a writer." Using guest blogging on another website is the "most frictionless" method of getting the word out about your book to your audience on a different platform. Susie utilizes this form of media and guest posts once a week.
On having a good network, Susie gives this advice, "When you have a couple people in your corner to promote you with audiences, you'll have to give them notice, assets, and make it clear what your book is about and with enthusiasm." Make sure to call in your favors when your book comes out and when you interview, know why your book will benefit their audience. Susie doesn't believe in hiring a publicist; she says, "you can do it all yourself."
Also, make sure to test without limiting your markets. If your brand crosses two or three different niches, make sure to market to all of those niches, not just one or two. The pivotal question to ask yourself is, “Can someone who is reached by this market be helped by what I have to say?” if your answer is yes, then Susie recommends that you go for that market.
Listen in to find out the most important factor in advertising yourself, two main reasons you may not be getting the response you want from your book promotion, and how to write a guest post that converts readers to buyers.
Show Notes
[01:57] Why Susie decided to self-publish her first book. [03:33] Where Susie focuses her attention when she is selling books. [05:45] The first platforms to reach out to when looking for book PR. [09:35] Why it’s important to get someone’s attention in the moment. [12:12] The essential part of getting PR is to have a good network. [13:50] The questions to ask yourself to find the right platform to post your book content. [15:51] Alignment of your book to another brand is the most important factor in deciding where to promote your publication. [19:55] Why editors like authors and content producers. [21:49] The most important factor in advertising yourself and your book. [25:35] Susie’s recommendations on how introverts can successfully market their book. [29:12] Two reasons why you may not be getting the responses you want from your book promotion. [31:00] How to write a guest post that converts readers to buyers. [33:40] Elements you need to write a good short tail (byline) in a guest post. [35:25] Ways to add value to other platforms to sell your book. [37:35] Susie’s advice to her former self.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Visit Susie on the web Sign up for Get Rock Star PR Susie on Linkedin Tweet with Susie on Twitter Watch her videos on YouTubeSPS 144: Start Writing Your Book TODAY with Morgan Gist MacDonald
SPS 143: How To Sell Books As A Podcaster & Speaker with Ryan Hawk (The Learning Leader)
SPS 142: How To Land A TEDx Talk As An Author with Corey Poirier
SPS 141: Creating A Genre, Writing Interesting Books, And The Craziest Marketing Ideas You’ve Ever Heard with AJ Jacobs
SPS 140: Everything Is Figureoutable & How To Be A Time Genius While Writing Your Book with Marie Forleo
SPS 139: From The Hood To Doing Good with Johnny Wimbrey (The Millionaire Author Mindset)
SPS 138: Changing Culture & Representation Through Children’s Books with Dr. Thomishia Booker
SPS 137: Launch Week Recap- Results & Lessons Learned From Launching My Newest Book
SPS 136: BEHIND THE SCENES: How I'm Launching My New Book - And How To Get A Copy with Chandler Bolt
SPS 135: What I Learned Writing The Second Edition & Preparing To Relaunch My Book "Published." with Chandler Bolt
SPS 134: The Secret To Writing A Quality Memoir That Changes Lives with Lianne Saffer
SPS 133: How I Write Screenplays & Books While Training For Marathons with Bo Eason (former NFL Standout)
SPS 132: From Blogger To New York Times Bestseller with Matt Kepnes (aka. Nomadic Matt)
SPS 131: Get Different With Your Book Marketing: How To Market In A Way That Stands Out with Mike Michalowicz
SPS 130: How to Re-Launch Your Book The Product Launch Formula Way with Jeff Walker
SPS 129: How I Self Published My Way To 1M+ Copies Sold And $10M+ In Business From My Book with Michael Bungay Stanier
SPS 128: How I Sold 1,000,000+ Copies Of My Book Through An Informercial with Anthony Morrison
SPS 127: Traditional vs. Self Publishing: Dropping The Mic On Which You Should Choose with Ruth Soukup (And How I Sold 500,000 Copies Of My Self Published Book)
SPS 126: How To Turn Your Nonfiction Book Into A Children’s Book (Advanced Publishing & Fulfillment Strategies) with Ellaine Ursuy
SPS 125: Live Your Message: Writing A Book That Readers Actually Implement & Turning Your Book Into An Online Course with Marisa Murgatroyd
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