Joining me today is Dave Hollis, author of #1 New York Times Best-Selling author and top motivational speaker, along with his wife, Rachel Hollis, to build their company.
The Hollis Company exists to arm people with the tools to make positive and lasting change. They implement their lifestyle by creating media, products, inspiration, and community for a better version of their business. Founded by #1 New York Times Best-Selling author and top motivational speaker, Rachel Hollis has expanded from a small lifestyle blog to an inspirational powerhouse.
Dave tells the story of scaling his business while he was in the process of building his own business, growing from four to 40 employees in one year. At first, he didn't want to publish his book; however, his wife Rachel decided to move forward with publishing. Now, with over four million copies sold and growing business, he is happy his wife didn't listen to him.
He reflected on his business and his personal life, "Is there the possibility that in unpacking some of my own struggle in talking honestly about where I've been but also the type of tools that I've applied to become a better version of myself as a dad and husband, that it might afford someone seeing themselves in my story the opportunity to get out of their own way?" From this start, his writing journey began.
He knew he needed to be honest about his struggle, and Dave found talking honestly about his challenges was the hardest part of writing his book. "As part of the PR for Disney, I would talk about how great things were. As someone who was a Spin Doctor of sorts, I had become a Spin Doctor in my personal life as well as professional life. The idea of owning all of the details and putting them all onto paper was hard."
Listen in to find out how Dave's book became therapy for him, why it's hard to tell stories of people that are critical of your work, and how he has pivoted his book launch with COVID. Learn why Dave had to show up differently because of the pandemic, his thought process on delivering his book, and how their giving into their community has resulted in over 300 book reviews for his latest book.
Show Notes
[01:55] Why Dave wrote a book in the midst of scaling and growing his company. [03:28] The deciding factor for Dave to start working on his new book. [05:55] Dave discusses the many differences between himself and his wife. [08:55] Markets that have opened up with the publication of Get Out of Your Own Way. [11:31] The biggest challenge Dave has met so far with his company and book publishing. [14:09] Book writing process for Dave and what it means for him to write. [16:10] How Rachel made the decision to self-publish her first book. [18:53] COVID’s effect on his book launch and Dave’s original marketing plans for his book. [27:35] Why reviews of his book are important to selling his book. [29:31] What Dave has seen with book sales and where he sees his next business opportunity. [31:59] Learning what content would deliver a better book in your next publication. [35:01] Why you should get over the fear of writing a book.Links and Resources
Self-publishingschool.com Spsfreetraining.com Circle of Profit Dave Hollis Book Tour Get one of Dave’s Published Books Start Today Journal Follow Hollis on InstagramSPS 103: Using Books & Thought Leadership To Grow My 200 Person Marketing Agency with Robert Glazer
SPS 102: How To Write A Memoir That Actually Sells Copies (Without Being Famous) with Justin & Alexis Black
SPS 101: Relationships, Radio, And 3 Ring Binder Books: Create A Life You Love & Sell Generate Millions In Revenue with Dan Miller
SPS 100: The "Duct Tape Marketing" Book Launch: Sell More Books & Get More Referrals with John Jantsch (And How To Negotiate Your Publishing Contract)
SPS 099: 8 Figures Ecommerce Empire: How I Sold 1 Million+ Journals & Planners (And How To Create GREAT Products) with Cathryn Lavery
SPS 098: How I Wrote & Launched 6 NYT Bestsellers...And What I'm Doing Differently With My Newest Book with Jon Acuff
SPS 097: Crush It With Challenges: Launch Bigger, Sell More Books, And Grow Your Business with Pedro Adao
SPS 096: Launching My First Traditionally Published Book Using What I Learned Self Publishing Books & Journals with John Lee Dumas (And How I Negotiated a $350k Advance)
SPS 095: The Five Love Languages: Behind The Scenes Of The Book, The Series, And Selling 15 Million Copies with Gary Chapman
SPS 094: YouTube Secrets: Using YouTube To Sell 2k Copies/Month & Get 1,000+ Reviews On Your Book with Sean Cannell
SPS 093: Permission To Prosper: A Faith-Based & Copywriting Approach To Sell More Books & Grow Your Business with Ray Edwards
SPS 092: Using Books To Start Multiple 7 Figure Companies (And How I Sold 700k Copies Of 1 Book) with Mike Michalowicz
SPS 091: Publishers Hate Him! Thinking Like An Agent & Getting Publishers To Compete To Give You A Massive Book Deal with Nathan Latka
SPS 090: How I Sold 25k Copies Of A $37 Ebook That Isn't Even On Amazon (And Using Copywriting To Sell Books) with Sean Vosler
SPS 089: How To Sell More Fiction Books & Build A Full-Time Fiction Career with Ramy Vance
SPS 088: Using Personalized Marketing & Hand-To-Hand Combat (Instead Of "Broad Marketing") To Sell More Books & Get 100's Of Reviews with Brad Lomenick
SPS 087: How To Sell 2X More Books After Launch Than During Launch Week & Get 100's Of Reviews with Ryan Moran
SPS 086: Building A Personal Brand That Sells More Books & Grows Your Business with Rory Vaden
SPS 085: How To Sell 50,000 Copies Of Your Book "Out Of The Trunk Of Your Car" with Carlos Whittaker
SPS 084: How To Write A Book At 8 Years Old That Sells 1,000's Of Copies with Emma Sumner
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