Are you ready to CRUSH kickstarter? If you’re like me, you probably think of crowdfunding as a way to launch your product, using it to raise the money needed to fund the startup. Well, we might be all wrong. Peak Design did it differently, and they are killing it on Kickstarter, having raised more than $16 million across seven projects in as many years. So, what is founder Peter Dering’s secret? Getting the product ready to ship before launching the campaign, then use the campaign to build buzz and sales. Counterintuitive? Yes, and that’s only the beginning. We discuss his crazy early bird pricing concept that drives massive sales, plus margins, shipping, logistics, customer service, how to make a great video, and so much more. If you’re considering using Kickstarter, IndieGoGo or any other crowdfunding system to launch your product, you absolutely MUST listen to this episode. Please welcome, Peter Dering!
For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast
Be sure to subscribe on iTunes, Stitcher, Google Play, Overcast FM, or wherever you listen to podcasts and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.
Ep #055 - How to Build a Consumer Direct Brand w/ Fezzari Bike's Chris Washburn
Ep #054 - The Easy Way to Close More Sales with Matthew Pollard
#053 - How to Double your Profits with Cadence author Pete Williams
Ep #052: How to Create a Winning Brand w/ Ponysaurus' David Baldwin
Ep #051: Create a Platform & Monetize your Videos w/ Uscreen founder PJ Taei
Ep #050: How to Get Your Products as OEM Spec
EP #049: Fireside Co-founders Tell How to (Possibly Not) Run a Conference
Ep #048: Build a Better Service Business w/ Bikeflights.com Founder Bill Alcorn
Ep #047: How to Build a Scalable Business w/ World Bicycle Relief founder FK Day
Ep #045 - How to Build a Better Brand with Stoked Roasters' Jax Mariash
Ep #044: Owning Your Outcome & Life w/ Jordan Harbinger
Ep #043: How to Succeed on YouTube Long Term - Col Collective's Mike Cotty, Part 2
Ep #042: Start your business while working full time - Col Collective's Mike Cotty, Part 1
Ep #041 - Succeed by Being Cooler than the Competition w/ Tentsile founder Alex Shirley-Smith
Ep #040 - Sell Something No One Knows They Need w/ Strider Bikes' Ryan McFarland
Ep #039 - How the Energy Bar Business Really Works w/ Bearded Bros' Caleb Simpson
Ep #038 - How to Grow an Accessories Brand w/ Handup Gloves' Cody Wallis
Ep #037 - How to Change the Game w/ The Sufferfest Founder David McQuillen
Ep #036 - How to Launch an Event Series w/ Kids Adventure Games
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle