Episode 08:
Luxury real estate marketing is about adding value to clients over time.
Luxury homeowners know their property is an investment. They tend to stay aware of neighborhood sales activity and market fluctuations, especially as they decide to buy or sell. Landing these homeowners as a real estate client depends on proving you deliver real value and building a relationship over time.
Learn luxury real estate marketing tips as Brian interviews real estate agent Jillian Bos, Central California’s top luxury agent. Jillian was named one of Realtor Magazines “30 Under 30” finalists in 2013. She leads the top team in Tulare County, specializing in the Visalia and Tulare markets.
Listeners gain insights into the marketing strategies she uses to gain market penetration and increase sales in upmarket neighborhoods.
For luxury real estate marketing, part of Jillian’s strategy to add value and build a relationship includes a neighborhood update tool. She shares a Luxury Real Estate Marketing Listing Alert Script she uses to promote this tool. Find the transcript on the blog.
Watch the Video Here: https://www.youtube.com/watch?v=HPdiYgJI2Dk
Read more about this interview here: http://therealestatetrainer.com/2017/11/22/luxury-real-estate-marketing-techniques/
Check out Brian’s latest book FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods. Get it on Amazon today: http://a.co/aDYFf9b
For more information about our Coaching Programs, visit TheRealEstateTrainer.com.
Where You Can Find Us:
About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.
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Episode 356 - Commercial Real Estate Training for Residential Agents
Episode 355: Real Estate Leadership Coaching Strategies
Episode 354 - Leadership Training for Real Estate Companies Wanting to Grow
Episode 353 - NAR Settlement Scripts for REALTORS to Explain to Clients
Episode 352 - NAR Commission Lawsuit Settlement - What it Means to Realtors?
Episode 351 - NAR Lawsuit Settlement 2024 - Explained!
Episode 350 - Real Estate Agent Attraction Recruiting Strategies
Episode 349 - Replacing Yourself as a Real Estate Leader
Episode 348 - Real Estate Team Retention Strategies
Episode 347 - How to Scale Your Real Estate Team
Episode 346 - New NAR Compliant Real Estate Commission Script
Episode 345 - What's the Best Real Estate Brokerage Model for Agents?
Episode 344 - How to Train Real Estate Agents After a Holiday Vacation Break
Episode 343: Real Estate Management Training - The Failure Resume
Episode 342 - Mortgage Coaching for Managers of In House Lending Companies
Episode 341 - Real Estate Leadership Program - The Foundation
Episode 340 - The Big 5 Real Estate Team Leader Duties
Episode 339 - How to Keep Real Estate Agents Productive During the Holidays
Episode 338 - How to Build a Real Estate Team in 10-Minutes
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