WVU Marketing Communications Today
Business:Marketing
Well before the current frenzy over “tweets gone wild,” Joe Barnes walked into businesses, for profits and non-profits, and would ask: “What’s your social media policy?” The usual response was: We don’t have one, or “Go talk to marketing about that.” In his travels he realized that nearly every business and organization he walked into, no matter what size, did not have a written social media policy, nor did they clearly understand or even know what the Federal Trade Commission requires in the way of disclosure. That’s why he wrote his book: “Social Media Ethics Made Easy: How to Comply with FTC Disclosure Requirements.” The book is available from Business Expert Press or on Amazon. Our host today is Matthew Cummings.
----more----
About our guest: Joe Barnes
Joe is a full-time faculty lecturer in marketing, business communications, and social/digital/mobile marketing at the Albers School of Business & Economics at Seattle University. He also consults for businesses and nonprofits nationwide with the business DIGITAL3000.NET, and he has had a long-term relationship with the West Virginia University Integrated Marketing Communications program, starting as an adjunct several years ago, and doing presentations at past INTEGRATE conferences. In 2014, Joe was one of two instructors voted by students to receive the prestigious Alexia Vanides Online Teaching Award. His background includes over 20 years of senior level journalism leadership experience as well as having
consulted over 75 businesses and nonprofits nationwide in marketing and strategic communications. He has been quoted in two books and is the author of a new book: “Social media Ethics Made Easy: How to Comply with FTC Disclosure Requirements.” Under his leadership in journalism KOMO-TV in Seattle received the coveted Edward R. Murrow award for outstanding journalism.
The Power of Diversity in Communications and Media
Why You (Yes, You) Need A Personal Brand
Landing a job during a Pandemic
Your Career Post-Pandemic: How to Reset, Refocus and Level Up
Navigating the Giving Season
Selling Stories in a Digital World
Marketing for Start-Up Success
Powering the Touchless Economy
Taking product insights to the next level
Moving Forward with In Person Meetings
The Symbiotic Relationship between Design and Marketing
How a History Major Got into Motorsports Public Relations
Addressing Youth & Social Justice with Digital Media
Navigating the Marketing, Communications and Public Relations Industry as a Young Pro
How marketers are reinventing collaboration during this pandemic
The Power of Diversity in building a Creative Team – Are marketing teams doing it right?
A Tale of Two Brands: The Business and Yours
Pandemic Pivots
How Podcasting Took Me From Marketer to CEO
Event Planning During the Current Health Crisis
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
Better Advertising with BTR Media
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Agile Brand™ with Greg Kihlstrom