WVU Marketing Communications Today
Business:Marketing
Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter? In our focus on big data and data science, have we dehumanized marketing? Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.
----more----
YOUR HOST CYNDI GREENGLASS
Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services and direct response solutions. Cyndi was recently recognized as among the Top 10 Most Inspiring People in Sales Lead Management, as well as Tope 20 Women to Watch in Sales Lead Management. She has twice been named into the Top 100 Influential BTB Marketers by Crain’s BtoB Magazine, and was the 2012 CADM Chicago Direct Marketer of the Year. Cyndi is a member of the Executive Management team at Diamond Marketing Solutions where she is responsible for the strategic planning process, participates in strategic acquisitions, and manages the agency services division.
Cyndi is delighted to be part of the WVU faculty as an online adjunct instructor in their Masters of Science DMC program.
OUR FIRST GUEST – SUSAN EMERICK
Susan is the Principal and founder of Brands Rising, where she works with Fortune 100 companies, providing expertise in strategy, engagement and measurement methods. A passionate data-driven marketing change agent, Susan Emerick has navigated the evolution of internet marketing since its inception.
An early pioneer in digital and social networking for business, she was instrumental in creating IBM’s social insights practice to continuously apply social listening insights to marketing planning and engagement strategies. As a result, IBM was awarded the 2010 SAMMY (Social Advertising, Media and Marketing) for Best Socialized Business.
Susan has served on several advisory boards and she is the author and co-author of several books including “The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media” - a must read for anyone striving to build brand advocacy.
Susan is also part of the exemplary WVU faculty as an online adjunct instructor in their Masters of Science DMC program.
Event Planning During the Current Health Crisis
Social Media Isn't a Magic Bullet
2 Million Miles Later - Tales From a Life-Long Entrepreneur & Market Researcher
Crisis Ahead
You can do more than Survive: Crisis communications in the age of crisis
Creating IMC campaigns amidst COVID-19
Why diversity in the communications industry is critical
Concept Development in IMC: Nothing Just Hits You Out of the Blue
Marketing Transformation by Fire: How change is driving true buyer centricity
Is Influencer Marketing still relevant today?
Virtually Relevant: How to Produce Large Scale Public Gatherings Online
Print Media Isn’t Dead (But Sometimes It Feels Like it)
From IRL to URL: Connected Communications for College Students
Trends in Digital Media, and How Does a 132-year-old Brand Stay Relevant?
How Does Travel and Tourism Survive the Coronavirus Crisis?
How Advances in Behavioral Science inform Effective Communication
How does a 67 year old seasonal brand like PEEPS® expand its target and not alienate its core consumers?
The Yin and Yang of Positioning and Branding
Big Data, Big Tech, Big Measurement - How the complexity of measuring media balances art and science.
The New Normal: Advocacy Communications in the Midst of a Global Pandemic
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored