WVU Marketing Communications Today
Business:Marketing
Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter? In our focus on big data and data science, have we dehumanized marketing? Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.
----more----
YOUR HOST CYNDI GREENGLASS
Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services and direct response solutions. Cyndi was recently recognized as among the Top 10 Most Inspiring People in Sales Lead Management, as well as Tope 20 Women to Watch in Sales Lead Management. She has twice been named into the Top 100 Influential BTB Marketers by Crain’s BtoB Magazine, and was the 2012 CADM Chicago Direct Marketer of the Year. Cyndi is a member of the Executive Management team at Diamond Marketing Solutions where she is responsible for the strategic planning process, participates in strategic acquisitions, and manages the agency services division.
Cyndi is delighted to be part of the WVU faculty as an online adjunct instructor in their Masters of Science DMC program.
OUR FIRST GUEST – SUSAN EMERICK
Susan is the Principal and founder of Brands Rising, where she works with Fortune 100 companies, providing expertise in strategy, engagement and measurement methods. A passionate data-driven marketing change agent, Susan Emerick has navigated the evolution of internet marketing since its inception.
An early pioneer in digital and social networking for business, she was instrumental in creating IBM’s social insights practice to continuously apply social listening insights to marketing planning and engagement strategies. As a result, IBM was awarded the 2010 SAMMY (Social Advertising, Media and Marketing) for Best Socialized Business.
Susan has served on several advisory boards and she is the author and co-author of several books including “The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media” - a must read for anyone striving to build brand advocacy.
Susan is also part of the exemplary WVU faculty as an online adjunct instructor in their Masters of Science DMC program.
Are data departments the modern-day renaissance capability?
Amplifying Executive Voices with Social Media
How to Use Data to Better Align Sales and Marketing?
Content Marketing is Smarter Marketing
Marketing Rebellion with Mark Schaefer
The Future of Brands (or do they have a Future?)
Never a Dull Day in Marketing
Why is it so hard to talk about food?
I said what I said. The art of internal and executive communications.
Using Data to Make a Difference
A 20/20 Vision for Your Personal Brand
Will Non-Profit Cause-Marketing Disappear if They Don't Go Digital?
One Man’s Wonderful Creative Journey to Being a Creative Director and Agency Owner
What You Lose by Not SEOing Your Web Site
How to Manage Corporate Crises - Author Melissa Agnes
Showing Gratitude Toward Your Clients
B2B Demand Generation: What Really Works in Digital Advertising?
Are the Teachings of Trout and Ries Relevant in 2019?
How do you drive integrated marketing communications in large matrixed organizations?
How To Write Effective Creative Briefs. And Why It's Important.
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips