If you're going to start a business, it's hard to beat something that both fuels and funds your passions. Mike Cachat started JensonUSA in the most haphazard of ways, as a teenager, and against his father's wishes. Now it's one of the largest online bike shops in the world. His early startup methods are a little different than how we'd do it today, but his ingenuity is inspiring (and entertaining). This is a little bit longer episode, but I think you’ll enjoy it. If you want to jump past the startup story and straight to some modern day advice, skip to about 32 minutes in. You’ll lose a little context, but that’s we we start talking numbers, marketing and management. We discuss how he runs a massive business with tons of inventory and a huge payroll, plus how they market through social media, Google and affiliate programs. Consider this your crash course in running an online store with equal parts good advice and plenty of things you should definitely NOT do!
For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast
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Ep #055 - How to Build a Consumer Direct Brand w/ Fezzari Bike's Chris Washburn
Ep #054 - The Easy Way to Close More Sales with Matthew Pollard
#053 - How to Double your Profits with Cadence author Pete Williams
Ep #052: How to Create a Winning Brand w/ Ponysaurus' David Baldwin
Ep #051: Create a Platform & Monetize your Videos w/ Uscreen founder PJ Taei
Ep #050: How to Get Your Products as OEM Spec
EP #049: Fireside Co-founders Tell How to (Possibly Not) Run a Conference
Ep #048: Build a Better Service Business w/ Bikeflights.com Founder Bill Alcorn
Ep #047: How to Build a Scalable Business w/ World Bicycle Relief founder FK Day
Ep #046 - How to Crush Kickstarter with Peak Design's Peter Dering
Ep #045 - How to Build a Better Brand with Stoked Roasters' Jax Mariash
Ep #044: Owning Your Outcome & Life w/ Jordan Harbinger
Ep #043: How to Succeed on YouTube Long Term - Col Collective's Mike Cotty, Part 2
Ep #042: Start your business while working full time - Col Collective's Mike Cotty, Part 1
Ep #041 - Succeed by Being Cooler than the Competition w/ Tentsile founder Alex Shirley-Smith
Ep #040 - Sell Something No One Knows They Need w/ Strider Bikes' Ryan McFarland
Ep #039 - How the Energy Bar Business Really Works w/ Bearded Bros' Caleb Simpson
Ep #038 - How to Grow an Accessories Brand w/ Handup Gloves' Cody Wallis
Ep #037 - How to Change the Game w/ The Sufferfest Founder David McQuillen
Ep #036 - How to Launch an Event Series w/ Kids Adventure Games
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