David Cleary, director for agriculture at the Nature Conservancy, and Toby Webb reflect on the lessons from Innovation Forum’s latest business and deforestation conference. Cleary argues that the impact on forests from beef production is the “elephant in the room”, and questions why there is not more focus on the sector from activists and campaigners. He outlines how use of already cleared lands for commodity plantation can ease impact on forests and also the cerrado grasslands in Brazil.
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