This week Norman Behar, Founder & Managing Director at Sales Readiness Group joins us as we focus on content and best practices.
Sales Readiness Group has been around for a long time. They've been recognized as one of the top twenty sales training companies in the country by Selling Power magazine and featured as the Sales Training Company to Watch List by trainingindustry.com. Lots of accolades for the team. They just released a new report (The Salesperson's Perspective on the Impact of Sales Training) that I'm actually pretty excited about. It isn't just about training and best practices but really showcases salespeople's perspective on the impact sales training can have.
One of the questions that often comes up from sales leaders is, "Okay, so we've done sales training in the past, but sometimes it's been effective." Sometimes it has a lasting effect, but in many cases, it doesn't necessarily have a lasting effect, and so we wanted to better understand what's really important to salespeople and what's the business impact associated with sales training. We know that companies are investing more than ever in sales training. There was a stat by Training Industry showing sales training now is estimated at a 2.5 billion dollar market globally, and it's grown by one billion over the last seven years.
So, you've got these two--I'm going to call almost mixed signals coming out. Sales leaders who are saying, "Is there really a strong correlation between great sales training and business results?" And at the same time, you have this huge increase in spending, so obviously we think companies are pretty smart. They wouldn't be spending more if it wasn't impacting their business, but we wanted to really get the sales rep's perspective and understand what is it that makes for a great training program and how does it actually impact business. And we had some pretty interesting results.
Listen in now and find the full transcript on the Heinz Marketing blog starting Monday, 8/20 at 6am PST.
A Mind For Sales: Sales Book Club with Mark Hunter
Is it Possible to Have A Full-Service Agency Today? Hear Dan Englander Say Yes, and No!
How a Nurse Practitioner Turned Sales Rep is Selling into Health Care Right Now
Virtual Sales Training: How To Support Your Now Entirely Virtual Team
Selling from Scratch: Foundations and Fundamentals for Building Your Sales Team
Coronavirus, Trade Shows and Value vs Venue
Successful Selling for Professional Services: An Unstoppable Approach from Steve Gordon
The Importance and Power of Editing: A B2B Masterclass (in 30 Minutes!)
Will AI Replace Sales Professionals? Finding The Right Balance Between Sales Automation and a Human Touch
What Do Tina Fey, The Ohio State University and B2B Marketing Have in Common?
How ABM is Evolving: New Best Practices and Pitfalls
How TUNE Marketing Aligns With Sales for Lead Mgmt and Conversion 5 Minute Podcast
How to Win (and Keep Winning) Bigger Deals
How Your Board and Investors Think About Marketing
How to Win at Bat to Win the Game – Dave Lorenzo 5 minute Podcast
How to Start 2020 the WRONG Way
To Lead Sales You Must Know How to Leverage Marketing – Jerry Brooner
What Do CRM and Spirituality Have in Common? A Wide-Reaching Conversation with Jon Ferrara
Three Things AI Must Do and It Doesn’t Include Replacing Salespeople
From Process to Profits: How Systems Will Increase Your Sales
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast