WVU Marketing Communications Today
Business:Marketing
Marketing is an ongoing contest for people’s attention. Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. Mobile is the closest a brand can get to its customer. What we’ll be discussing today is how a brand or business can take advantage of marketing in the age of mobile. Today's episode is hosted by Matthew Cummings.----more----
Some of what we'll be covering includes:
Bob Bentz is the author of RELEVANCE RAISES RESPONSE: How to Engage and Acquire with Mobile Marketing. Bentz is a 1981 graduate of the Perley Isaac Reed School of Journalism at West Virginia University and a 1983 graduate of Marshall University where he received a MBA in Marketing. After six years in broadcasting, Bentz founded Advanced Telecom Services in 1989. The company expanded to the United Kingdom, Canada, Czech Republic, and Taiwan and grew to $62.2 million in annual sales. In 2017, Bentz founded the mobile marketing agency Purplegator.
Purplegator provides all things mobile marketing from its simplest (text message marketing) to its most complex (apps development), but the majority of its revenue comes from mobile advertising. Clients include O’Reilly Auto Parts, Papa John’s Pizza, Huntington Learning Center, Penn Medicine, and Baylor University. Bentz is an adjunct at the University of Denver where he teaches the online graduate level course in mobile marketing. For more, visit BobBentz.com.
The Power of Diversity in Communications and Media
Why You (Yes, You) Need A Personal Brand
Landing a job during a Pandemic
Your Career Post-Pandemic: How to Reset, Refocus and Level Up
Navigating the Giving Season
Selling Stories in a Digital World
Marketing for Start-Up Success
Powering the Touchless Economy
Taking product insights to the next level
Moving Forward with In Person Meetings
The Symbiotic Relationship between Design and Marketing
How a History Major Got into Motorsports Public Relations
Addressing Youth & Social Justice with Digital Media
Navigating the Marketing, Communications and Public Relations Industry as a Young Pro
How marketers are reinventing collaboration during this pandemic
The Power of Diversity in building a Creative Team – Are marketing teams doing it right?
A Tale of Two Brands: The Business and Yours
Pandemic Pivots
How Podcasting Took Me From Marketer to CEO
Event Planning During the Current Health Crisis
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast