Doug Reifschneider - Fractional Chief Marketing Officer - Chief Outsiders Reifschneider grew up in the foodservice industry. He is a marketing veteran with 25+ years of progressive field, agency, and corporate marketing experience. Doug started in the restaurant business in the field by teaching franchisees and company operators how to conduct local restaurant marketing (LRM). He also formed advertising co-ops. Doug mastered the use of traditional media such as TV, radio, print, and Out of Home (OOH). In later years, Reifschneider focused on digital advertising options. As noted earlier, he combined traditional and digital advertising to grow sales. Doug progressed into leadership roles at Hardees and Fazoli's. He learned how to grow sales in a competitive marketplace while mentoring his team. As a result, he learned how to combine media spend and LRM.
--- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/supportJason Sperling - Chief Creative Officer - INNOCEAN
Ian Grody - Chief Creative Officer - Giant Spoon
Erick Brownstein - Co President and Partner - Shareability
Jim Jonassen - Founder - JIM JONASSEN AND ASSOCIATES
Casey Hill - Sr. Growth Manager - ActiveCampaign
Ted Fleming - Founder - Partake Brewing
Cory Assink & Zeke Blattler - Co founders of Los Cuernos Wine
Sandeep Dayal - Author - Branding Between the Ears
Jake Karls - CEO - Mid-Day Squares
Brigette Wolf - Chief Marketing Officer - My/Mochi
Kieron Monahan - Founder - Not Pluto
Brady Brim-DeForest - CEO - Formula.Monks
Richard Yelland - filmmaker
Jason Dyer - Chief Marketing Officer - Chief Outsiders
Kristine deGuzman - Managing Director - Revere, a DJE Holdings Company
David Buzo - Chief Marketing Officer - Independent Advisor Alliance
AJ Wilcox - CEO - B2Linked
John Barrows - CEO - JB Sales
Brandon Rhoten - CMO - GroundTruth
Esther Mireya Tejeda - CMO - Anywhere Real Estate Inc.
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