Brandi Smith is the VP of Demand Generation and Marketing at Uberflip. She sits down with us to talk about how the company pushes customers through its content funnel, and how they use their tools to target different personas with unique content. But, the journey doesn’t end there. At Uberflip, multi-touch attribution is the key to unlocking the insight the company needs to understand how content marketing is making an impact where it matters most -- the company’s bottom line.
The Evolution of Content Strategy with Kevan Lee of Buffer
Using Content for Demand Generation with Sara Yin of Intercom
Creating Content Distribution Strategies for Growth with Benji Hyam of Grow and Convert
Mastering the Fundamentals of Content Marketing with Louis Grenier of Hotjar
Aligning Organic and Paid for More Impactful Content with Ashley Kemper of Asana
Everything We Did Wrong When We Launched a Podcast
Investing in Audience Research with Sam Mallikarjunan of HubSpot
Marketing Lovable Products with Jordan Woods of FullStory
Using B2C Tactics for B2B Growth with Holly Chen of Slack
Creating Wild, Predictable Growth with Jackie Davis of HelloSign
Leading Amazing Marketing Teams with Melissa Romig of MOO
Leveraging Brand to Fuel Growth with Dave Gerhardt of Drift
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