Content marketing is Buffer’s main channel for branding and lead generation. Today, we’re talking to Kevan Lee, who joined Buffer as a content writer and is now its VP of marketing. He shares how Buffer’s content strategy has evolved over the last five years, how editorial and conversion teams can connect for growth, and the future of content marketing in 2019 and beyond.
Using Content for Demand Generation with Sara Yin of Intercom
Serving Up The Right Content At The Right Time
Creating Content Distribution Strategies for Growth with Benji Hyam of Grow and Convert
Mastering the Fundamentals of Content Marketing with Louis Grenier of Hotjar
Aligning Organic and Paid for More Impactful Content with Ashley Kemper of Asana
Everything We Did Wrong When We Launched a Podcast
Investing in Audience Research with Sam Mallikarjunan of HubSpot
Marketing Lovable Products with Jordan Woods of FullStory
Using B2C Tactics for B2B Growth with Holly Chen of Slack
Creating Wild, Predictable Growth with Jackie Davis of HelloSign
Leading Amazing Marketing Teams with Melissa Romig of MOO
Leveraging Brand to Fuel Growth with Dave Gerhardt of Drift
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Grow The Dream Show
The GaryVee Audio Experience
Marketing Mixtape with Scott Davis
The Bryan Kramer Show
The Is My Brand Protected? Podcast