Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff
About the Book:
Your brain burns with a powerful idea worth sharing.
Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence?
Definitely. But don’t start by piling up words.
Instead, focus on the story.
What urgent problem does your reader face? How can they solve it?
And what journey must your readers take as you guide them from confusion to understanding, action, and success?
Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact.
Josh Bernoff, a bestselling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters.
Learn how to:
Josh Bernoff’s book projects have generated over $20 million for their authors.
This guide includes the results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten.
Don’t waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won’t just get your words in print.
You’ll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world.
About the Author:
Josh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he has collaborated have generated over $20 million for their authors.
Josh’s previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). Toronto’s Globe and Mail called it “a Strunk and White for the modern knowledge worker.”
He is the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller.
He works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.
He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books.
He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business.
Prior to Forrester, Josh spent 14 years in startup companies in the Boston area.
Josh has a mathematics degree from Penn State University and later studied mathematics in the Ph.D. program at MIT.
And, interesting fact – he has appeared on 60 Minutes!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/build-better-business-book-josh-bernoff
487 The ABM Effect by Alisha Lyndon
BONUS! They Ask, You Answer in German by Rene Neubach
486 Public Speaking With Confidence by Philipp Humm
485 The Customer Copernicus by Charlie Dawson
484 The Unsold Mindset by Colin Coggins and Garrett Brown
483 Immersion by Paul Zak
482 Designing Brand Identity by Rob Meyerson
481 B2B Social Selling Strategy by Julie Atherton
480 MKTG STINX by Bob Hoffman
479 The Brand Benefits Playbook by Allen Weiss
478 Organic Social Media by Jenny Li Fowler
477 Social Media Strategy by Julie Atherton
476 The Perfect Story by Karen Eber
475 Second Skin by Jason Miller
474 The AI Playbook by Eric Siegel
473 The Sale Is In The Tale by John Livesay
472 Marketing 6.0 by Philip Kotler
471 Overdeliver by Brian Kurtz
470 Standout Startup by Allyson Letteri
469 Any Insights Yet? by Chris Kocek
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast