Sponsored by Magellan AI. 15 brands made big moves in podcast advertising this quarter. See Magellan AI's movers & shakers
Spotify's video deal with Netflix will include a live version of The Bill Simmons Podcast, says The Hollywood Reporter. The Sunday episodes will be live starting Jan 11 - the show will stream live at 11.30pm ET (in the US only).
The show has previously been live on YouTube, where it gets around 100,000 views per episode - Podscribe suggests the...
Sponsored by Magellan AI. 15 brands made big moves in podcast advertising this quarter. See Magellan AI's movers & shakers
- Spotify's video deal with Netflix will include a live version of The Bill Simmons Podcast, says The Hollywood Reporter. The Sunday episodes will be live starting Jan 11 - the show will stream live at 11.30pm ET (in the US only).
- The show has previously been live on YouTube, where it gets around 100,000 views per episode - Podscribe suggests the audio podcast gets almost three times as many downloads. It won't be available on YouTube in full from next year; the Netflix deal is exclusive.
- Live video podcasts are also available on open RSS. The feature is supported by a number of podcast hosts, and podcast players.
- Everything Everywhere Daily will hit episode 2,000 tomorrow. The daily podcast, which was launched in July 2020, has had over 55 million downloads (and more than 1.3mn in the last thirty days) and has remained a one-person operation, hosted by Gary Arndt, since its inception.
- On Dec 24, we covered Deloitte's study suggesting that podcasting is becoming more video-centric. "A familiar mistake is being made", says Doug Downs in a blog post response. "The data does not say that video is replacing audio. What they describe instead is an expansion of formats, not a substitution," he says, adding that we may be misreading what visibility and attention actually signal about long-term listening behavior, habits and memory.
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