My guest this week is Dr. Britt Andreatta, who has been a guest of this podcast before (check out ep. 163). Dr. Andreatta is a internationally-recognized thought leader and author who creates brain science-based solutions for today's challenges. Her most recent book is called, "Wired to Become: The Brain Science of Finding Your Purpose, Creating Meaningful Work, and Achieving Your Potential".
Her work relates directly to the "why" behind accounting - our purpose as CPAs. When it comes to the talent shortage, we believe connecting students and young professionals to that purpose will help grow our profession and secure our future. By re-centering on our core values and making our work engaging and meaningful, we can attract individuals who are eager to make a real difference.
Join me in a conversation with Dr. Andreatta, an expert in the research on the significance of discovering one's purpose. We'll explore how our profession stands to gain from a renewed emphasis on the purpose behind our work.
Resources
211. Talent's impact on internal controls, with Dr. Rebecca Hann
210. Where will the pipeline dust settle? with Lexy Kessler
209. Is A.I. the answer? with Will Hill
207. A.I.'s keys: Curiosity, Usefulness, with Jason Staats
206. Not another leadership book, with Emmanuel Gobillot
205. A.I. strategy: Fire, ready, aim, with Pascal Finette
204. Out-of-the-gate A.I. strategies, with Don Tomoff
203. Investor-friendly audits? with Jack Ciesielski
202. Are you a reality-based leader? with Alex Dorr
201. Leading through change, with Okorie Ramsey
200. Talking tax ahead of busy season, with Steven Lyon
199. CAS opportunities in spend management, with Jayson Brannon and Dan Luthi
198. Hybrid work's sweet spot, with Alex Kirillov and Jim Brady
197. Inspiring next-gen CPAs, with Christine Aspell
196. Leading with significance, with Joey Havens
195. Tax and CAS: It works, with Jasen Stine
194. Packing the pipeline, with Liz Barentzen
193. The weak link in strengths-based work, with Marcus Buckingham
192. Tech, talent and the future of audit, with Christina Ho
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